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These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Internationally, Kaspersky has secured partnerships with FACEIT and Fnatic. The antivirus brand already participated in activations across Brazil’s esports and gaming sector through streamers and YouTubers. Kaspersky’s Head of Channel Sales, Luciana Lovato, highlighted the importance of promoting women in esports and the will of the company to be part of it. Spike Ladies will even feature a special fan token raffle powered by Liqi to the audience. According to Almo, the esports audience is one of Liqi’s main targets and that he was hired with the objective of promoting the company in this market. Liqi recently made headlines in esports by also sponsoring the Brazilian organisation Vivo Keyd.
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“We want to build a story in esports, and found in this tournament a path we want to follow,” commented Decio Almo, Liqi’s Fantoken Business Manager. Both entities highlighted the intent to connect with the esports community through sponsoring Spike Ladies. Liqi and Kaspersky spoke to the press at an online conference attended by Esports Insider. The tournament will feature invited teams such as Team Liquid women’s VALORANT lineup along with community teams registered on the tournament operator’s website. Spike Ladies is an initiative organised by Brazilian esports promotion company Esportsmaker.